The Momentum of Mobile Event Apps
2015 Benchmark Study: How Best-in-Class Event Marketers and Producers Are Using Mobile Apps to Drive Event Success
Mobile apps have become one of the fastest-growing areas in the event landscape, providing a powerful tool for improving event management, delivering information and content, capturing data and analytics, and fostering networking between attendees and sponsors.
To analyze key trends in this area, CrowdCompass by Cvent and the Event Marketing Institute developed a groundbreaking benchmarking study to quantify how event marketers and producers are using—and will use—mobile apps.
The study covers best practices, benchmarks and opportunities. This report also provides:
• Percentage of current events with apps and expected in 2016
• Mobile event app budgets and growth outlook
• Value of apps to attendees
• Usage benchmarks
• Current and projected high-value app features
• …And more
The full report has been distributed to members of the Event Marketing Institute but the executive summary is available this week as a free download. Complete the below.
Email for Download Link
Which Country Do You Live In?:
Your Company Produces (pick one):
Dozens of Events a Year
Hundreds of Events a Year
Thousands of Events a Year
Have you ever used a mobile event app?
Yes, at one of my events
Yes, at an event I attended
Would you like more information about the industry’s app leader, CrowdCompass by Cvent?
Would you like to receive a complimentary copy of the full research report?
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