The Era of the B-to-B Influencer Event Has Arrived
New white paper explains what’s driving the changing b-to-b landscape, and how to transform internal and external events into story-driven engagement platforms for the people who matter most
What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.
Smart b-to-b events today include strategies that help legitimize the voices of attendees and earn the brand’s validation from its key influencers. It means marketers are loosening the reins a bit in controlling the outflow of content, and also working harder to make sure the content and the event’s messaging are clear and digestible. The key to navigating that loss of control is designing a content-delivery structure that weaves throughout the event and that tells a story.
In this guide to b-to-b influencer event strategy, you’ll get a closer look at today’s b-to-b influencer-attendee, the types that matter the most, how you can reach them through compelling, authentic storytelling, including deep dives into:
• What’s driving the changing b-to-b event landscape
• The five types of b-to-b influencers that matter most
• Four steps to transforming your events into story-driven engagement platforms
• Real-world examples of engagement strategies in action and the impact they made
Building a b-to-b event today is about building a narrative that speaks to all of the different types of influencers across your organization. Learn how you can get your event out of the PowerPoint rut and into the modern and changing attendee experience.
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