Experiential Marketing Content Benchmarking Report
and experiential marketing agency
EventTrack 2017: The Experiential Marketing Content Benchmarking Report
, the world's only study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.
The findings paint a compelling portrait of the expanding role of events and experiences as content generators, content amplifiers and content distributors and include data on:
• How brands are using events and experiences as content generators
• What marketers do with the content they create via live events and experiences
• How consumers capture content at events—and what makes them capture more or less
• How and why consumers share content, what types they share and who they share with
• The most used content capture channels and share silos
• Which technology and social platforms are used, when and how
• And more…
Full reports have been distributed to subscribers of Event Marketer. But the topline executive summary is available free of charge. Complete the below to get started.
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For the 6th year, Event Marketer will go on the road this fall with our Lunch & Learn tour presenting this research for marketing departments across the industry. There is no cost to have Event Marketer present on using experiences as content factories (check any you are interested in):
Hosting an EM “Using Experiences to as Content Factories” Lunch & Learn for Your Team at Your Office
An EM “Using Experiences to as Content Factories” Webinar Sent to Your Team
Participating in an EM “Content Factory” Roundtable Taking Place in Your City
Joining Our EM Content Factory Boot Camp This Fall at EventTech
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