New White Paper: Influencer Marketing 2.0
New Digital White Paper Teaches You What’s Driving the Influencer Movement, the Smartest Ways to Hire, Track and Measure Influencers, How to Measure Quality Versus Quantity and the Best Ways to Activate Influencers At Events
Influencer marketing has become one of the most powerful tools in the event marketer’s toolbox. But with so many platforms and personalities to choose from, and influencer budgets on the rise, smart marketers need to understand the nuances of today’s next generation influencer strategy—and how to leverage the power of influence for better ROI at events. Perhaps most importantly, marketers need to know that today’s most successful influencer campaigns focus much more on how to activate these tribes of powerful allies in a face-to-face setting than they do on the volume of posts they create in the digital realm.
Bottom line: in the era of Influencer Marketing 2.0, it’s not about where to find them—it’s about what you do to activate them that makes the difference.
In this guide to next generation influencer strategies for event marketers, the award-winning strategists at Legacy Marketing offer more than 20 actionable tips, insights, strategies and real-world examples designed to help your influencer strategy soar. They include:
1. Fresh insights on what’s driving the influencer movement—and why you should care
2. 10 ways to hire, track and measure influencers
3. What matters most—quality or quantity
4. 5 ways to effectively activate influencers at events
5. Plus case studies, exclusive industry research and real-world examples
Fill out the form below for your download link.
Please define your organization:
Agency/Marketing Communications/PR Firm
Associations, Venues & Sponsored Properties
Event Environment or Event Service Supplier
Consumer Package Goods—Grocery
Consumer Package Goods—Non Grocery
Retail & Apparel
Business Equipment/Services (Non-Computer)
Computer Hardware/Software/High Tech
Energy—Electric, Gas, Petroleum
What kinds of events do you manage?
Would you like to learn more about how you can get the most out of your influencer marketing and activation strategy?
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