A new trend report on one of the hottest trends of the year
The rise and popularity of social media and its close cousin crowdsourcing have driven in-home events into new territory, expanding the reach of each campaign out of homes while also allowing unprecedented targeting and measurement. Thanks to channels like Facebook and Twitter, brands can not only expect to spark an exponential level of word of mouth with each event, they can measure the impact, too, via posts, photos, videos, surveys and other assets generated by each of hundreds, and sometimes thousands, of events. The result is a program heavy on measureable ROI and meaningful consumer data.
Crowdsourcing takes it a step further and transforms today’s empowered consumer attitude into a viable feedback mechanism that marketers can use to drive more genuine and meaningful experiences with their customers. Today, marketers are taking this new breed of consumer behavior and leveraging it further than ever as a means to add to the bottom line in all types of new ways. Learn the power of consumer-generated events in this new trend report, giving you insights, ideas and case studies on this red-hot subject. Download below.
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