3 C's of Sports Marketing
Sports marketing is big business. Global sponsorship spending in 2018 is expected to reach $65.8 billion (nearly double what it was 10 years ago), 70 percent of which will be dedicated to sports marketing. But when it comes to sports marketing activations that really hit it out of the park, many engagements are still striking out.
To help sports marketers thrive in this ever-changing world, Legacy Marketing developed the Three Cs of Successful Sports Marketing, a simple litmus test based on the concepts of Connectivity, Context and Creativity that sports marketers can apply to their sponsorship investments for authentic activation strategies.
In this in-depth white paper we’ll break down:
• What are the Three Cs and why are they especially relevant today
• The best ways to create ‘Connectivity’ with passionate fans
• How to use ‘Context’ to your best advantage at sporting events
• Ways to leverage killer ‘Creative’ to cut through the noise
Ready to boost your score with fans of every stripe? Fill out the form below for a copy:
Please define your organization:
Agency/Marketing Communications/PR Firm
Associations, Venues & Sponsored Properties
Event Environment or Event Service Supplier
Consumer Package Goods—Grocery
Consumer Package Goods—Non Grocery
Retail & Apparel
Business Equipment/Services (Non-Computer)
Computer Hardware/Software/High Tech
Energy—Electric, Gas, Petroleum
What kinds of events do you manage?
Would you like to learn more about creating smarter sports sponsorships?
Would you like more information about Legacy Marketing, a leading brand experience agency?
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