2015 College Marketing White Paper
The college market is unlike any other target market; college students are constantly moving, constantly connected, newly independent and are a niche group that marketers should pay attention to. As young adults, they suddenly have increased spending power and brands can form meaningful relationships with students during this impressionable period—relationships that could extend throughout their collegiate career and well into adulthood.
Reaching college students is anything but simple. Download this complimentary white paper today and get up to speed on the elusive college mindset and market. We’ll take a close look at the following questions and college mindset characteristics:
• What is college marketing?
• Why target college students?
• The college market is digitally dependent and mobile dependent
• The college market is wary of traditional advertising
• They’re on the go and value convenience
• And more…
NAM Youth Marketing
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